"Advertising men once used it to try to increase sales of popcorn, and formula one teams have been accused of indulging in it to sell cigaretts. But it turns out that subliminal messaging - flashing an image or words on a screen for a fraction of a second - works best if it leaves the viewer in a state of fear.
An experiment by British researchers has found that even though subliminal messages are shown so breafly that the human eye cannot consciously read them, the brain is particuarly good at picking up on the emotional meaning of a word if it is negative.
Scientists at University college London believe the results of the study, in wich partisipants correctly identified when a subliminal transmitter word had negative connotations more than seven times out of 10, shows that humans are programmed at a sub-concious level to respond to any stimulus that contains a potential threat."
Read more at The Independent
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